SABON GARIN-GPO Valla, Babban kamfanin tallace-tallace na Latin Amurka "fita-gida" (OOH) ya sanar da ƙaddamar da Amurka na SOMO, wani sabon layin kasuwanci wanda aka gina ta hanyar haɗin gwiwa tare da Ara Labs, don aiki na 4,000 fuska a cikin 2,000 dijital mota saman talla nuni a NYC, wanda ya haifar da fiye da 3 biliyan ra'ayi kowane wata. Kamfanonin sun shiga haɗin gwiwa na shekaru masu yawa tare da Ara kuma tare da Hukumar Kasuwancin Taxicab na Metropolitan (MTBOT) da kuma Media Mobile Media (CMM), wani yanki na Creative Mobile Technologies (CMT). MTBOT ita ce babbar ƙungiyar tasi ta rawaya a cikin birnin New York. Ta hanyar wannan haɗin gwiwar, SOMO za ta sami damar zuwa motocin haya har 5,500 don nuna tallace-tallace a saman, a halin yanzu yana wakiltar sama da kashi 65% na kasuwa na jimlar manyan motocin haya a cikin birni.
Ta hanyar haɗin gwiwarsu, kamfanonin za su haɗu tare da haɓaka cibiyar sadarwar talla ta dijital ta dijital zuwa manyan kasuwannin Amurka, Latin Amurka da Turai tare da burin kaiwa sama da 20,000 nunin aiki a duniya. Bugu da ƙari, haɓaka girman cibiyar sadarwa, kamfanonin suna haɗin gwiwa a kan fasahar nunin motoci na gaba na gaba tare da mai da hankali kan dorewa da wadataccen bayanan lokaci na ainihi ga masu talla da abokan tarayya.
"Ayyukan tallace-tallace na taksi na NYC na iya zama mafi kyawun samfurin DOOH a cikin Amurka," in ji Gabriel Cedone, Shugaba na GPO Vallas. "Ta hanyar haɗin gwiwarmu da Ara da MTBOT, muna farin cikin kawo gwanintar mu tare da DNA ɗinmu na dorewa don ƙirƙirar SOMO, sabuwar alamar babbar hanyar sadarwar motar mu."
Ba kamar gargajiya OOH talla nuni wanda da kafaffen wurare, Ara ta mota saman dijital mota saman nuni ne masana'antu benchmark ga wani sabon aji na "motsi fita-na-gida kafofin watsa labarai" (MOOH) cewa karfafa talla 'don saduwa da manufa masu sauraro inda suke tare da real lokaci rana-partan da hyper-local niyya.
Filayen tallace-tallace na manyan motoci tsarin watsa labarai ne da aka gwada wanda aka gwada wanda ke ba da isasshiyar isa, mita, da ƙima. " Jamie Lowe, CRO na SOMO ya kara da cewa "Yanzu samun ikon yin amfani da GPS, geo-targeting, ƙarfin aiki mai ƙarfi, da ikon zama mai dacewa da mahallin mahallin a cikin unguwanni da birane yana ba masu kasuwa damar ƙara kawo abubuwan dijital zuwa duniyar zahiri."
An riga an yi amfani da babbar hanyar sadarwar mota ta samfuran kamar WalMart, Starbucks, FanDuel, Chase, da Louis Vuitton. GPO Vallas zai ninka kan ƙoƙarin tallace-tallace ga abokan ciniki na Amurka a duk sassan tare da gabatar da babban dandamalin mota zuwa tushen abokin ciniki na masu talla na duniya. Kamfanonin a yau suna ba da sanarwar cewa ƙoƙarin siyar da GPO Vallas na Amurka zai kasance ƙarƙashin jagorancin Babban Jami'in Kuɗi da kuma tsohon sojan masana'antu na waje Jamie Lowe.
Lokacin aikawa: Satumba-23-2024
