GPO Vallas ya shigo Amurka tare da SOMO, babbar hanyar sadarwa ta tallan motoci ta birnin New York

BIRNIN SABUWAR YORK–Babban Jami'in Gudanarwa na Vallas, wani babban kamfanin talla na Latin Amurka "waje" (OOH) ya sanar da ƙaddamar da SOMO, wani sabon layin kasuwanci da aka gina ta hanyar haɗin gwiwa da Ara Labs, don gudanar da allo 4,000 a cikin manyan nunin tallan motoci na dijital 2,000 a NYC, wanda ke samar da ra'ayoyi sama da biliyan 3 a kowane wata. Kamfanonin sun shiga haɗin gwiwa na musamman na shekaru da yawa tare da Ara da kuma Hukumar Kasuwanci ta Metropolitan Taxicab (MTBOT) da Creative Mobile Media (CMM), wani ɓangare na Creative Mobile Technologies (CMT). MTBOT ita ce babbar ƙungiyar taxicab rawaya a birnin New York. Ta hanyar wannan haɗin gwiwa, SOMO za ta sami damar zuwa har zuwa taxicabs 5,500 don nuna talla a saman, wanda a halin yanzu ke wakiltar sama da kashi 65% na kasuwar tasirorin a birnin.

Ta hanyar haɗin gwiwarsu, kamfanonin za su haɗu wajen haɓaka hanyar sadarwar talla ta mota ta dijital zuwa manyan kasuwannin Amurka, Latin Amurka da Turai da nufin isa ga nunin faifai sama da 20,000 a duk duniya. Baya ga haɓaka girman hanyar sadarwar, kamfanonin suna haɗin gwiwa kan fasahar nunin mota ta zamani tare da mai da hankali kan dorewa da wadatar bayanai na ainihin lokaci ga masu tallatawa da abokan hulɗa na birni.

"Bankin tallan tasi na NYC na iya zama mafi shahara kuma mafi ko'ina a Amurka," in ji Gabriel Cedrone, Shugaba na GPO Vallas. "Ta hanyar haɗin gwiwarmu da Ara da MTBOT, muna farin cikin haɗa ƙwarewarmu tare da DNA na dorewa don ƙirƙirar SOMO, sabuwar alamar kasuwanci ga babbar hanyar sadarwar motocinmu."

Ba kamar nunin tallan OOH na gargajiya ba waɗanda ke da wurare masu tsayayye, manyan nunin motocin dijital na motar Ara sune ma'aunin masana'antu na sabon nau'in "matsar da kafofin watsa labarai na waje" (MOOH) wanda ke ƙarfafa masu tallata su sadu da masu sauraron da suke nema a inda suke tare da ainihin lokacin rana da kuma yawan jama'a.

Nunin tallan motoci na manyan motoci tsari ne da aka gwada kuma aka gwada wanda ke ba da isa ga jama'a, mita, da ƙima mai yawa." in ji Jamie Lowe, CRO na SOMO. "Yanzu samun ikon haɗa GPS, ikon niyya ga yanayin ƙasa, ƙarfin kuzari, da kuma ikon kasancewa mai dacewa da mahallin a cikin unguwannin da birane yana bawa masu tallatawa damar ƙara kawo gogewar dijital zuwa duniyar zahiri."

Kamfanoni kamar WalMart, Starbucks, FanDuel, Chase, da Louis Vuitton sun riga sun yi amfani da babbar hanyar sadarwar motoci ta Ara. GPO Vallas zai ninka kokarin tallace-tallace ga abokan cinikin Amurka a dukkan fannoni, sannan kuma zai gabatar da babbar hanyar tallata motoci ga abokan cinikinsa na ƙasashen waje. Kamfanonin a yau sun sanar da cewa Babban Jami'in Haraji da kuma ƙwararren masanin fasahar dijital Jamie Lowe ne zai jagoranci kokarin tallace-tallace na GPO Vallas a Amurka.